The homepage was excessively cluttered, burdened with design issues, a drab color palette, and mundane visual identity elements that were unfitting for a retailer offering high-end personalized video with AI.
Style Guide Refresh
Playful, Visual, Authentic!
All the colors were redefined from the beginning, with the logo being the only element retained from the old design. We chose Sofia Pro as the primary font, as it conveys an elegant touch and aligns with the company’s new direction.
Our “new black” is a deep, native blue, complemented by highlighted colors such as bright blue with a splash of orange, reflecting the “sunrise” background. This refined palette helps establish hierarchy across all marketing materials.
The Brand Comes To Life
The impact of these changes has been significant, with visitors now having a clearer understanding of the Idomoo services right from the homepage. The rotating hero videos have enhanced user engagement, showcasing the brand’s creativity and capabilities, which in turn boosts credibility and trust. These improvements have led to higher interaction rates, reduced bounce rates, and an increase in conversions, as users are more easily able to navigate the site and take desired actions.
